As Leigh put so eloquently, Giving Forward turns cachet into cash (for other nonprofits.) Our platforms use advertising and virtual events to generate revenue through content.
Global digital advertising revenue in 2019 was estimated to be $333.25 billion according to eMarketer. All of that revenue is driven by content consumption; the attention and behavior of consumers. What if great content combined with the passion that consumers have for their favorite nonprofit causes to harvest one billion in advertising revenue, converting it into cause marketing donations to nonprofits. ThatÕs Giving ForwardÕs primary model.
Our second initiative is virtual events. Our event ticketing and production platform will allow tickets for a benefit event to be sold by any participating nonprofit. No longer will events ned to be single charity.
