Content & Communications Chair, Board of Directors (Volunteer)
About Wellbeing Think Tank
Wellbeing Think Tank is a nonprofit organization dedicated to educating and empowering employers to support both individual and organizational wellbeing. Through evidence-based education, community engagement, and events, we work to create healthier, more resilient workplaces.
Position Overview
The Content & Communications Chair leads the strategic direction of all organizational communications, ensuring alignment across platforms and consistency in voice, messaging, and impact. This role oversees multiple content channels and volunteer-led teams, helping translate our mission into clear, engaging, and evidence-based communications that grow and engage our community.
This is a working board role focused on strategy, coordination, and accountability. Volunteer teams are responsible for execution, while the Chair provides direction, oversight, and support.
Key Responsibilities
- Lead the development of an integrated content and communications strategy aligned with organizational goals
- Oversee alignment across social media, blog, resource hub, and website content
- Partner with team leads to guide priorities, planning, and workflows across content areas
- Provide oversight and accountability to volunteer team leads, supporting consistency and follow-through
- Establish and monitor key metrics to evaluate reach, engagement, and impact
- Ensure all communications reflect the organization’s voice, values, and evidence-based approach
- Support content planning tied to events, partnerships, and strategic initiatives
- Identify opportunities to expand visibility, audience growth, and community engagement
- Provide strategic insight during Board meetings related to communications and growth
Ideal Qualifications
- Background in marketing, communications, content strategy, or a related field
- Experience leading or advising multi-channel content or brand strategies
- Strong understanding of digital engagement, audience growth, and performance metrics
- Experience guiding teams, projects, or cross-functional initiatives
- Ability to operate at a strategic level while supporting volunteer-led execution
- Familiarity with nonprofit, health, or workplace wellbeing spaces is a plus
Board Member Expectations
- Participate in strategic planning and governance
- Attend and prepare for Board meetings
- Support fundraising and resource development efforts
- Serve as an ambassador for the organization
- Estimated commitment: 4–8 hours per month
Additional Considerations
- We are especially interested in candidates based in the Midwest or Southern United States to better reflect the communities we serve
- We prioritize diversity and are committed to building a Board that reflects a range of lived experiences and perspectives
- Board members are encouraged to contribute at a level that is meaningful to them and to actively support fundraising efforts. Many of our board members contribute between $600–$1,200 annually
